Daniel Komunda

Devised and implemented comprehensive communication and marketing strategies to drive new subscriber acquisition and retention across DStv and GOtv product portfolios, as well as Content Channels and Value-Added brands.

Managed a significant marketing and media budget, ensuring efficient allocation and execution of 360 campaigns, retail/POS initiatives, and commercial business activities through effective agency partnerships.

Collaborated cross-functionally with corporate marketing, sales, PR, communications, customer service, and research teams to enhance DStv/GOtv brand acquisition and development, integrating annual plans with content, brand, PR, social, customer experience, and digital strategies.

Directed the localization of marketing calendars and campaigns to fit market needs, contributing to key performance indicators like sales growth, retention, ARPU, CSAT, and NPS.

Developed and executed various marketing campaigns and strategies for a portfolio of client organizations including Inspire Africa Coffee, Agribusiness Development Centre, Hastavuk Food, Agriculture Livestock San. & Tic. Inc., and Uganda NGO Forum.

Leveraged expertise in media production (television, radio, print commercials, films, documentaries) to create compelling campaign assets for clients, enhancing overall message delivery and audience reach.

Optimized client marketing spend by identifying key market segments and tailoring promotional efforts, leading to increased brand visibility and customer engagement.

Grew Jibu retailer outlet brand visibility from 130 to over 2400 branded outlets, significantly expanding market reach and community impact.

Established a call center to improve customer delivery turnaround time, resulting in a Net Promoter Score (NPS) increase from 20 to 50 within one year.

Ensured 100% compliance with URA's E-invoicing platform for all 29 businesses, safeguarding operations and preventing closures during a critical period.

Achieved budgetary and expenditure control, leading to savings of $25,000 in the 2020 budget.

Redesigned the Route to Market Strategy for Franchisees, improving efficiency and increasing Average Routes trips by 100%.

Established 35 Availability Centers across the country for solar products, serving as cost-effective service hubs.

Grew D. Light social media platforms, increasing audience engagement by over 5000 followers within 6 months.

Managed and tracked the country marketing budget to ensure initiatives were delivered within budget, achieving consistent and sustainable ROI.

Drove brand strategy implementation and developed channel and consumer initiatives to expand market presence for solar lighting and entertainment solutions.

Managed a country trade marketing expenditure budget of $4M, optimizing costs and ensuring efficient resource allocation for campaigns and partnerships.

Drove the Uganda marketing agenda for Century Bottling Company (CCBA) and created strategies and initiated brand programs to meet revenue goals.

Maintained a 70% share of visual inventory in shops within a highly competitive market, exceeding Coca-Cola's 60% market share target.

Grew Key Accounts Contribution to overall business from 4% to 7% within one year, demonstrating significant strategic impact.

Managed successful launch campaigns for key products including Share a Coke, Taste the Feeling, Fanta Fruit Blast, Power Play energy drink, and Schweppes C+, significantly impacting market presence.

Spearheaded a massive campaign celebrating the newspaper's 20th anniversary, achieving a 200% increase in daily circulation.

Designed a distributor campaign to mitigate anticipated slump in copy sales following a cover price increase for New Vision, resulting in an 18% gain against projected decline.

Oversaw end-to-end planning and execution of client events, ensuring seamless delivery and high client satisfaction.

Managed client relationships, serving as the primary point of contact for service delivery and issue resolution.

Coordinated with internal teams and external vendors to ensure timely and budget-compliant project completion.

Supported the development and execution of brand initiatives to enhance market positioning and customer perception.

Coordinated various corporate events and activations, ensuring alignment with brand guidelines and marketing objectives.

Collaborated with marketing and sales teams to integrate brand messaging across promotional activities.

Resolved customer inquiries and issues efficiently, maintaining high levels of customer satisfaction.

Provided comprehensive information on products and services, contributing to positive customer experiences.

Collaborated with cross-functional teams to escalate and resolve complex customer challenges.